A small mom-and-pop bakery that specializes in scratch made Texas style sweet and savory kolaches. This bakery offers other pastries and baked treats such as cookies, cream horns, cake balls, and made to order gift trays.

What’s the Problem

Koolaches was put together in a rushed half-hazard sort of way. Due to this, the current trademark does not communicate that it is a Texas bakery. It resembles a cartoonish mural rather than an identity. The touchpoints are few; a business card and a menu, which do not connect to a branding system.

Find a Solution

 
Logo Symbol

COMMUNICATE TEXAS BAKERY

Koolaches trademark features a conglomerate shape of the following: sweet and savory kolaches, dough, a rolling pin, and the lone star of Texas. These words were shortlisted from a long list of bakery characteristics and mixed to perfection with a hint of San Antonio.

Point of Sale

MARKET TO DOWNTOWN

These point of sale items were designed to help the small bakery do more business in multiple locations in and around the downtown area.

 

Uniform

AN INVITING ENVIRONMENT

The ambience of this bakery was focused on mixing Texas elements, such as saloon doors and bars, with bakery elements, like decorative parchment paper, to create the experience of a quaint Texas bakery.

SPREAD THE WORD

To raise awareness of this small Texas bakery some Texas-Size Guerilla Marketing was designed. Two different large-scale bakery display cases were fashioned. One, a large glass box on the side of a building with large Styrofoam pastries. The other, a bus stop with Styrofoam and printed pastries for the illusion of being inside a bakery case.

 

Color Study

R: 170 G: 31 B: 40 C: 23 M: 100 Y: 94 K: 15 # AA1F28

R: 170 G: 31 B: 40

C: 23 M: 100 Y: 94 K: 15

# AA1F28

R: 250 G: 247 B: 220 C: 2 M: 1 Y: 15 K: 0 # FAF7DC

R: 250 G: 247 B: 220

C: 2 M: 1 Y: 15 K: 0

# FAF7DC

R: 118 G: 85 B: 46 C: 42 M: 59 Y: 87 K: 33 # 76552E

R: 118 G: 85 B: 46

C: 42 M: 59 Y: 87 K: 33

# 76552E

 

Type Study

Athelas Regular

Athelas

Regular

Marion Regular

Marion

Regular

Imprint MT Shadow Regular

Imprint MT Shadow

Regular

Environments

 

Packaging

 

Uniform

 

Advertising

Hero image from: Pu Ying Huang/KUT
Notebook mock-up provided by: Spoon Graphics
Banner image from: Recipe Studio
Shop trailer mock-up provided by: BIZZONWHEELS
Rubber stamp mock-up provided by: Spoon Graphics